THE WEEKLY
ARSENAL.
For Hands-On Optimizers who want video leverage—without bloat or wasted effort.
✔ Decision frameworks that make direction obvious
So your team executes cleanly without endless explanation.
✔ Clear breakdowns of what’s actually working — and what isn’t
No theory. No trends. Just field-tested reality.
✔ How to stop filming by guessing
And only ship work that moves the business.
✔ Anti-bloat systems for running video on your terms
More output. Less hustle. No creative drag.
✔ Production tactics stripped of industry theater
Built for lean teams who want leverage, not lore.
I’m David Yang.
I run DenimStitch — a creative consultancy built to remove the friction that caps your team’s output.
Most teams don’t struggle with video because of talent.
They struggle because decisions are unclear, standards are loose, and effort gets wasted.
That’s what I fix.
My work is for hands-on operators and lean teams who want to punch above their weight class — without burning themselves out or turning creativity into a grind.
I don’t sell filmmaking.
I help teams turn video into leverage: more output, less hustle, and work that compounds without mystery retainers or creative chaos.
This newsletter isn’t inspiration.
It’s practical clarity for people who want momentum without theatrics.
Here’s what we focus on:
What actually moves the business (not what looks impressive)
Systems that turn effort into output (so work ships cleanly)
Decision filters that remove guesswork (and endless revisions)
Anti-hustle execution (more done, less drag)
Leverage (so you can build or outsource on your own terms)
I don’t promise overnight miracles.
I share what’s working — so your creative operation gets sharper, calmer, and more effective 1% everyday.
If you’re building a machine — not chasing motivation — you’re in the right place.
